Cassandra Peterson reveals she lost this demographic by coming out

Actress Cassandra Peterson–best known as her character Elvira, Mistress of the Dark–has opened up about the fallout after coming out as queer last year. The actress has also revealed that she lost one, particular demographic of fans…and that she really doesn’t care.

Speaking with the podcast Behind the Velvet Rope with David Yontef, Peterson recalled the worldwide reaction to the publication of her memoir Yours Cruelly, Elvira, in which she revealed that she’d been in a 20-year relationship with a woman. According to Peterson, the revelation sent her fanbase into shock.

“The thing that came out that flipped everybody out was that I was with a woman,” Peterson says. “Nobody was ready for that. Apparently, we kept it a pretty good damn secret because nobody knew. Everybody was surprised. Now, our closest friends and our relatives knew. But outside a very small circle of people, even my second-tier group of friends who I’ve known for a long time did not know. It was shocking for me.”

Related: Cassandra Peterson, the gay icon that came out as part of the family

When it came to the backlash, Peterson cared most about the reaction of one core demographic of her audience: her…

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