ENTERTAINMENT 
Goodbye to Ellen: Top 10 Advertisers Who Supported Her Show
 
Season’s Finale Capped an Extraordinary Year of Television 
By Don Romesburg
GLAAD Publications Manager
  

After a year in which the show forever changed the face of television, viewers of Ellen were treated to an hour long, star-studded series finale. Titled "Ellen: A Hollywood Tribute," the episode parodied a documentary featuring 50 years of Ellen DeGeneres making television history. 

Special guests included Linda Ellerbee, Helen Hunt, Glenn Close, Cindy Crawford,  Julianna Margulies, Jennifer Aniston, Christine Lahti, Phil Donahue, Tim Conway, Ted Danson, Jada Pinkett Smith, Mary Steenburgen, Bea Arthur, Kathy Najimy, Woody Harrelson and Diahann Carroll.   

"Ellen DeGeneres has made a profound and remarkable impact on our society," said GLAAD Executive Director Joan M. Garry. "Her groundbreaking portrayal of a smart, funny and consistently positive leading lesbian character has been a gift to all viewers-regardless of their sexual orientation. The show's legacy is an indelible one that Ellen and all of us will be proud of forever."   

Please write DeGeneres and let her know how much you appreciate her personal bravery and that her sitcom has truly changed the face of television in immeasurable ways.   

Ellen DeGeneres, c/o Huvane Baum Halls, 8383 Wilshire Blvd., Suite 444, Beverly Hills, CA 90211 

1997-1998 TOP TEN ELLEN ADVERTISERS:

Throughout this past year, many Ellen advertisers have come under attack by anti-gay radical right organizations. GLAAD's weekly "Ellen Watch" has often been redistributed by these organizations, with the purpose of encouraging letters of protest to the show's corporate sponsors.  Since the beginning of this season, GLAAD has been keeping a tally of Ellen's top ten most frequent sponsors. Please contact these corporations and thank them for standing firm in the face of pressure from a vocal minority.   

Uniliver- 31 ads 
Mr. Richard A. Goldstein, President 
Unilever United States, Inc. 
390 Park Avenue 
New York, New York 10022 
ph: 800.598.1223 
fax: 212.906.4411 
e-mail: corporate.relations@unilever.com 

General Motors - 12 ads  
Mr. John F. Smith, Chairman 
General Motors 
3044 West Grand Boulevard 
Detroit, Michigan 48202 
phone: 313.556.5000 
fax: 313.556.1988 
e-mail: http://www.gm.com/tools/feedback.html 

Bristol-Myers Squibb & Walt Disney (tie) - 11 ads a piece 
Mr. Charles A. Heimbold, Jr., Chairman 
Bristol-Myers Squibb Company 
345 Park Avenue 
New York, NY 10154 
ph: 800.468.7746 
e-mail: http://www.bms.com/talktous.html 

Mr. Michael Eisner, Chairman 
The Walt Disney Company 
Burbank, California 91521 
ph: 818.560.1000 
fax: 818.560.1930 
e-mail: http://www.disney.com/Mail 

(Note: While Disney is the parent company of ABC, it is reported that they 
played no part in the decision to cancel the show.) 

Burlington Coat Factory & Intel (tie) - 9 ads a piece 
Mr. Monroe G. Milstein, Chairman 
Burlington Coat Factory Warehouse Corporation 
1830 Route 130 North 
Burlington, NJ 08016 
phone: 609.387.7800 
fax: 609.387.7071 
e-mail: media.relations@coat.com 

Mr. Gordon E. Moore, Chairman 
Intel Corporation 
PO Box 58119 
Santa Clara, CA 95052 
ph: 408.765.8080 
fax: 408.765.0159 
feedback form: http://www.intel.com/feedback.html 

Time Warner & Volkswagon (tie) - 8 ads a piece 
Mr. Gerald Levin, CEO 
Time Warner, Inc. 
75 Rockerfeller Plaza 
New York, NY 10019 
ph: 212.484.8000 
fax: 212.275.3970 

Mr. Clive Warrilow, President 
Volkswagon of America 
PO Box 3951 
Troy, MI 48007 
ph: 800.822.8987 
feedback form: http://www.vw.com/contact/ 

Warner-Lambert, Bayer & Visa (tie) - 7 ads a piece 
Mr. Melvin R. Goodes, Chairman 
Warner-Lambert 
201 Tabor Road 
Morris Plains, NJ 07950 
ph: 800.223.0182 
feedback form: http://www.warner-lambert.com/feedback.html 

Mr. Helge H. Wehneier, President 
Bayer Corporation 
500 Grant Street 
Pittsburgh, PA 15219 
ph: 412.777.2000 

 Mr. Carl Pascarella, President  
Visa,U.S.A. 
PO Box 8999 
San Francisco, CA 94128 
ph: 650.432.3200 
fax: 650.432.8100 

For a listing of the Ellen sponsors for every individual episode this 
season, please click here: 
http://www.glaad.org/glaad/ellenwatch/index.html 
  

TO REPORT DEFAMATION IN THE MEDIA - Call GLAAD's Alertline at 1.800.GAY.MEDIA or go to the GLAAD Web Site at www.glaad.org and report through our Alertline Online.