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Jerry Falwell Attacks
Proctor & Gamble's Dr. Laura Dump


Claims He Once Saved Company from False Satan Rumors

Now He's Miffed with P&G as are Other Religious Fanatics


By Jack Nichols

drlauradevil.jpg - 8.64 K Lynchburg, Virginia—In a proclamation damning "Procter & Gamble's Fickle Allegiance": The Reverend Jerry Falwell boasted yesterday that he'd once come to the aid of the giant company by publicly refuting a rumor that Satan worshippers were in control of it. After being called upon by corporate officials, Falwell had gladly explained to his followers that the P&G logo was not, in fact, a Satanic symbol.

Today the TV Preacher is piously miffed. He feels P&G owes him one. Not only did he once work to save Proctor & Gamble from ugly rumors of Satanism, but now they've repaid such a "witchdoctor's deed" by withdrawing as an advertiser for Dr. Laura Schlessinger's scheduled TV program.

Discussing Proctor & Gamble's reputed Satanic symbol, Falwell carefully explained how he'd divined that it was appropriate to oppose such a wacky interpretation of it. He writes:

"After discovering that the stars represent the original thirteen American colonies and the man-in- the-moon symbol was simply a continuation of a popular logo from the mid-1800's, I decided to go to bat for Procter & Gamble."

He used his National Liberty Journal newspaper, weekly Falwell Confidential e- mail and his Web site (www.falwell.com) to "help reject these false (Satanic) rumors."

"When Procter & Gamble needed leaders of the conservative religious community, we were there to defend them," he complained yesterday.

"Now," he charges, " Procter & Gamble has determined that they cannot be associated with another leading conservative spokesperson--Dr. Laura Schlessinger. The company has announced it will cease to advertise on Dr. Laura's nationally- syndicated radio show and has reversed an earlier decision by declaring it has decided not to advertise on her new television talk show."

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The reason for the company's withdrawal, as Falwell puts it "is Dr. Laura's adherence to Judeo-Christian mandates for morality. As a result of this devotion to biblical morality, she has been bitterly assailed by the homosexual-rights community."

Falwell continues: "I must say that I feel a sense of betrayal that Procter & Gamble--a company that once desperately appealed to conservative ministries for help--has so quickly turned its corporate back on a woman who has upheld the moral principles on which this nation was founded."

Falwell has urged his followers and his TV listening audiences to call Proctor and Gamble and to tell them "they've offended a major consumer group--namely conservative Christians."

The Family Research Council is also urging its religious constituency to telephone Proctor and Gamble to make similar complaints:

" The Family Research Council urges pro-family Americans to look in their pantries and bathrooms and find P&G products," Knight said. "It shouldn't be hard. Then call the consumer comment line at 1-800-331-3774 or e-mail at jager.di@pg.com and tell them what you think of their promoting homosexuality and trying to silence Dr. Laura."

Finally, it appears, Paramount itself is urging Dr. Laura's fans to complain to Proctor & Gamble. A gay newsman notes: "Paramount's saying that 'we also expect that the fans of Dr. Laura will express their disappointment with this decision' is a highly unorthodox statement for a studio to make regarding a sponsor. It is a call to arms against Proctor & Gamble by Paramount."
Gay Activists nationwide have launched the following contrary appeal:

Urgent: Please Call Toll-Free to Give Thanks to Proctor & Gamble:

U.S. Citizens: Consumer comment line at 1-800-331-3774 or email at jager.di@pg.com

For Canadians: Consumer comment line at 1-800-668-0150 or email at jager.di@pg.com
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