Massive Media Blitz
will Educate Millions about HIV/AIDS
Friday’s Virtual Town
Meeting to Welcome Sean Sasser
From GLAAD
Reports
Tomorrow—Friday--media outlets
across the country will call attention to the continuing crisis of HIV/AIDS
by participating in the sixth annual Day of Compassion.
Network and cable television
outlets, print media, Internet providers and radio stations will run special
programming and commentary specifically geared toward educating and raising
awareness about those living with the disease, those working on research
and advocacy fronts, and friends and families who have-on a multitude of
levels-been touched by HIV/AIDS.
According to the Centers
for Disease Control and Prevention, the Day of Compassion has generated
more calls to the toll-free National AIDS Hotline than any other AIDS related
news item or event.
On Friday (10:00pm EST/ 7:00pm
PAC), GLAAD, Datalounge and gay.com will host a global Virtual Town Meeting
with special guest Sean Sasser. Sasser is a highly visible force in the
fight against HIV/AIDS. Millions saw him on MTV's "The Real World", and
he is currently a board member of the AIDS Policy Center for Children,
Youth and Families, sits on the Presidential Advisory Council on HIV/AIDS,
and serves as the Media Development Manager for Stop AIDS Project. The
event is accessible via http://www.datalounge.com (Datalounge) or http://www.gay.com
(gay.com).
Throughout the day more than
344 networks and operators will be telecasting AIDS-related PSAs and programming.
PARTICIPANTS INCLUDE:
Television Shows: All My
Children , As the World Turns, Cristina, Days of Our Lives, Entertainment
Tonight, General Hospital, Good Morning America, Jenny Jones, Leeza, Maury
Povich, Sally Jessy Raphael and The Young and the Restless.
Cable Networks: America's
Health Network, Comedy Central, CNN, E! Entertainment Television, FX, Game
Show Network, HBO, Lifetime Television, MTV, Playboy Television, STARZ!
and The Sundance Channel.
Internet: America Online,
The Datalounge, Gay.Com, Pride! on Compuserve (Pride Media) Out on the
Web, PlanetOut, onQ and GLORadio.
The
Broadway community will be honoring those lost to HIV/AIDS by dimming the
marquis lights at 8:00pm on June 19th and Saks Fifth Avenue will display
portions of the AIDS Memorial Quilt in 30 of its stores nationwide, from
June 17th - June 24th, to coincide with the Day of Compassion.
The Day of Compassion began
in 1993, when Los Angeles-based actor Neil Tadken viewed an AIDS-themed
episode of One Life to Live. Inspired by that candid portrayal of the AIDS
crisis, he contacted other daytime drama producers, many of whom agreed
to air episodes devoted to people affected by HIV/AIDS.
The Day of Compassion Web
site can be accessed via GLAAD Online, located at http://www.glaad.org
. Those who wish to participate in "Show Compassion On Your Site" by displaying
a button linking to the Day of Compassion site may download the button
from that same site.
"Over the past five years,
Day of Compassion has demonstrated the media's ability to call attention
to compelling social issues such as HIV/AIDS," said Joan M. Garry, GLAAD
Executive Director. "While it is important to highlight the remarkable
progress being made in the medical arena, it is critical to remind the
public that this is not a time to be complacent. Now-more than ever before-education
and accessible information are essential elements in the prevention of
this disease."
Day of Compassion is an annual
project of the Gay & Lesbian Alliance Against Defamation (GLAAD) and
is co-sponsored by Until There's a Cure Foundation, the Names Project Foundation
and Cable Positive, the cable industry's AIDS action organization.
For more information on the
Day of Compassion contact Kim Adams at (213) 658-6775 or via e-mail at
adams@glaad.org. Media inquires should be directed to Bill Horn (GLAAD)
at (213) 658-6775 or via e-mail at
horn@glaad.org.
Gay
& Lesbian Alliance Against Defamation (GLAAD)
E=Mail: glaad@glaad.org
TO REPORT DEFAMATION IN THE
MEDIA - Call GLAAD's Alertline at 1.800.GAY.MEDIA or go to the GLAAD Web
Site at www.glaad.org and
report through our Alertline Online.
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