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America's Top Advertisers Realizing Bigots are Bad Business Full Texts of 2 Company Statements on Advertising Policies |
"RadioShack strictly adheres to a policy NOT to advertise on programs that might be politically or socially controversial or that promote any one individual's agenda or point of view. In the case of recent ads aired on the Dr. Laura Show, these ads were placed inadvertently by a third party media buying organization. RadioShack took action to pull ALL ads from the Dr. Laura Show as soon as this placement error was brought to our attention." In a statement provided to StopDrLaura.com by Cecile C. Kale, Executive Administrative Assistant to the Chief Executive Officer of Motel 6, the company announced: "When you choose to sponsor a program such as a radio talk show, you take the risk that the host of the program may voice opinions that do not reflect your company's values. "In a format such as that which Dr. Laura uses, numerous topics loaded with great emotion maybe handled in the course of a day. We have no way to predict what tomorrow's dialogue will include. We are looking very closely into whether this type of talk-show programming makes sense for us and we are doing no further advertising on Dr. Laura this year."
RadioShack and Motel 6 join the following list of organizations that have dropped Laura Schlessinger: Procter & Gamble, Priceline.com, Natrol, Red Lobster, Gateway Computers, EchoStar/Dish Network, Skytel, Geico Insurance, Xerox, ToysRUs.com, More.com, BoxLot, the Ohio State Lottery, United Airlines (banned Laura from advertising), AT&T, American Express, Kraft, Kroger, Amica Insurance and TCF Bank. Full Texts of Company Statements: RadioShack: RadioShack strictly adheres to a policy NOT to advertise on programs that might be politically or socially controversial or that promote any one individual's agenda or point of view. In the case of recent ads aired on the Dr. Laura Show, these ads were placed inadvertently by a third party media buying organization. RadioShack took action to pull ALL ads from the Dr. Laura Show as soon as this placement error was brought to our attention. RadioShack therefore should no longer be listed on the stopdrlaura.com web site. We appreciate your assistance in posting our response and clearing RadioShack's name from the list of current Dr. Laura advertisers. Kay Jackson Director, Media Relations Motel 6: When you choose to sponsor a program such as a radio talk show, you take the risk that the host of the program may voice opinions that do not reflect your company's values. In a format such as that which Dr. Laura uses, numerous topics loaded with great emotion may be handled in the course of a day. We have no way to predict what tomorrow's dialogue will include. We are looking very closely into whether this type of talk-show programming makes sense for us and we are doing no further advertising on Dr. Laura this year. We sincerely regret that you were personally offended by the content of the programming. It is never our intention to be negative about anyone in our society. We welcome 30 million guests a year and are genuinely pleased to see each and every one of them. Cecile C. Kale Executive Administrative Assistant To the Chief Executive officer |
