Badpuppy Gay Today

Thursday, 11 September 1997

TENNIS LEGEND: DO COMPETITIVE SALES BUILD KILLER INSTINCTS?

What's Really Behind Martina Navratilova's Latest Jordan Myles Mystery Novel?
3rd Mystery in a Series Shows a Great Player Who Is Anything But Retired

Compiled by Badpuppy's GayToday

 

What's this about the "dog-eat-dog- world of product merchandising" in Martina's new novel, Killer Instinct? She's been there, after all, and done that. After emerging to nod to fans, hardly seeming scathed by big business schemes, Martina's latest tome now gives more than a peek at product merchandising and the evils accompanying it. The personal awareness/ experience that's hidden in this novel comes from the top luminary in her field.

If there was a record in tennis, chances are Martina Navratilova broke it. When she defected from Czechoslovakia to the United States in 1975, no one but Martina could have envisioned the promise ahead of her.

She wanted to be #1 in women's tennis and she knew she could achieve that goal. She earned 18 Grand Slam singles titles and more overall titles than any other woman or man in tennis history.

In doubles she earned 166 titles. In 1993, Martina Navratilova won her 1,400th match. She had the longest continuing match win streak (74--and the previous record was 55!) and she holds the record for 109 consecutive doubles wins (with Pam Shriver). She was named "Athlete of the Year" numerous times, and even "Athlete of the Decade."

What she has to say about competitive values running maliciously into promotionals has significance for a consumer-oriented culture.

Now, since she's retired in 1994 from playing singles on the professional women's tennis circuit, Martina continues to excel in many venues, expanding into the writer's field by writing, in collaboration with Liz Nickles, the third "Jordan Myles Mystery", which gives candid inside looks into the pressure cookers of competitive sports and ruthless big business.

Navratilova writes her series around a fictional former world-class tennis champion, Jordan Myles. Jordon, along with her junk-food-junkie sidekick, Noel (The Fish) Fisher, discovers that the brutal competition of tennis is nothing compared to the dog-eat-dog world of product merchandising. A behind the scenes tale of turmoil, suspicion, and subterfuge flows from Martina's novel capturing atmosphere as only a sports-industry insider like Martina Navratilova can.

Publisher Random House believes "every tennis fan-- and every mystery fan--will love this page-turning grand slam of a novel." Its heroine discovers, as the intensity and tension swirl around one final tennis competition, that in the cut-throat world of marketing, only those with the "Killer Instinct" survive.

Patricia Cornwell hails Navratilova's book as "great fun, intriguing yet accessible and delightfully entertaining. I think what Ms. Navratilova has accomplished is yet another major win that will be hard to ignore."

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