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Lance Loud, 50, Dies
-Eldest Son in 1973 Reality-TV Series


At Age 20, He'd Been Out, Proud and Outrageously Candid

An American Family Predated American Beauty by 26 Years

By Jack Nichols


Lance Loud, Interviewed in GAY in 1973 by Leo Skir
Photo by Christopher Makos
Los Angeles, California-Lance Loud was the gay "in your face" sensation of 1973's TV- reality revolution when a Santa Barbara family-Lance Loud's family- signed away its privacy and was filmed during seven months for a documentary titled An American Family.

Before American Beauty's updated Peyton Place dissection of suburban family foibles, An American Family helped shatter 1950s Ozzie and Harriet-type stereotypes. PBS turned its cameras on two parents, Bill and Pat and their five kids all of who expected to see-when the series would finally air-an ideal grouping, a triumph of American family-values.

Instead, just as the series did air, Bill and Pat Loud got divorced. Bill later remarked that An American Family had turned, in fact, into a "tragedy". It was, nevertheless, a family's inability to cohere that was watched with morbid fascination by a nation hungry for true-life portrayals. Lance Loud later observed: "In 1970, television ate my family."

It was then, when Lance was 20, that he ran away from home, settling first into a seedy New York hotel room. There, in a bold move for such times in public television, he came out as gay to the entire nation. Later, as a journalist, he wrote for such magazines as Details, The Advocate, and Interview.
The Loud Family, 1973

Lance Loud was interviewed by Leo Skir in GAY (February 26, 1973) and photographed by Christopher Makos. Asked if he'd attended New York's GAA (activist) meetings he replied:

"Yes, I think so. Twice. But I get mad at people yelling. I'm very self-centered. I want to be happy. And then I'll do things to help other people. But I guess that's a line everybody uses. Then when they're rich they just turn aside and don't notice the poor…You know, (since the series has aired) all the boys in the country have been calling me. I got a call from New Orleans. He said he had to talk to someone. He was straight. But he knew being gay was what he wanted. He wanted to call me to thank me for what I'd done. I asked him to call me back collect and he did. I told him hot details of my life. I figger it was what he wanted. I know if I called I'd want someone to give me some recognition of my own humanity…"

Interviewer Skir caught Lance Loud's outrageous down home personae when he taped the outspoken young man answering the phone:

"Yours in Jesus Christ. Lance Loud speaking. I'm using Chapstick, it's the latest lubricant."

When Loud fretted beforehand about speaking to GAY, Leo Skir asked if this might be because he'd be talking openly about being gay.

"No," he said, "I'm proud to be a homosexual in 1971."

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The Loud Family: 1990

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"This is 1973," Skir reminded him.

"1973," agreed Loud.


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