WATCH: The true story behind the homoerotic magazine that was “Victoria’s Secret for men”

Photo Credit: ‘All Man: The International Male Story’

At-home catalogue shopping was never sexier than the era of International Male.

Gays of a certain age will surely remember the mail-order clothing brand with advertorial “magazines” that were selling a whole lot more than underwear. Now the hilarious, heartfelt, and not-so-secretly-homoerotic history of the catalogue is being told in a colorful new documentary, All Man: The International Male Story.

Founded in the mid-’70s by entrepreneur Gene Burkard, International Male has been credited with forever changing the world of men’s fashion and the public perception of masculinity. Once sold with the tagline “Freedom for the man,” the magazine celebrated male beauty and emboldened its perusers to take comfort in looking fabulous.

And you know what? It worked! International Man became a bona fide hit. At its peak in the ’90s, it’s said that roughly…

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