Conservatives are outraged by Skittles’ “Pride” collab with LGBTQ+ artists

Skittles’ 2023 Pride Packs
Photo: Mars, Incorporated

Right-wingers are now threatening to boycott the fruit-flavored candy brand Skittles because of its 2023 “Pride pack” promotion. The promotion featured colorful limited-edition packaging from five queer designers and donated $1 of every sale (up to $100,000) towards the LGBTQ+ media advocacy organization GLAAD.

Skittle’s promotion — with the 2023 theme “There’s a story in every rainbow” — was unveiled in early May. Its packaging featured designs by five LGBTQ+ artists — Shanée Benjamin, Mady G, Symone Salib, Bianca Xunise, and Zipeng Zhu. Xunise’s packaging includes Black characters and the words “Black trans lives matter.”

The Pride packages also have gray Skittles candies inside, instead of their usual bright colored ones, because…

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