Jack Daniel’s caves to conservative influencer & cuts diversity initiatives

Jack Daniel’s has joined a growing number of brands that have cut their commitments to diversity, after conservative influencer Robby Starbuck threatened to make the company his next target.

Related: Harley-Davidson caves to right-wingers & drops affiliation with LGBTQ+ organization

Last week, it was Harley Davidson, and before them it was Tractor Supply Co. and John Deere. Starbuck’s method of rallying his online followers to deluge companies social media with complaints about their diversity, equity, and inclusion (DEI) initiatives and donations to social justice organizations has proven effective.

Jack Daniel’s, the whiskey company, is the latest. On August 21, Starbuck posted on (formerly known as Twitter) “Big news: The next company we were set to expose was Jack Daniels,” but that the company had ended several initiatives and partnerships.

Starbuck said, “They must have been tipped off…

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